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DallerGut Dream Department Store
A multi-sensory product brand inspired by a fiction and designed for people with insomnia
Categories
Client
TOOLS
Year
Pitch Deck
We are a Sub-brand of the book DallerGut Dream Department Store, written by Miye Lee and translated to English by Sandy Joosun Lee.
Miye Lee imagined a world of dreams and wonders with the hope of enriching people’s life and help them have a good night’s sleep (Lee, 2019, p.vi).
We kept this goal in mind and brought DallerGut Dream Department Store into life by combining the elements in the story and transforming it into a multi-sensory product designed to help people who have insomnia to relax and wind down.
Process
My process usually starts with brainstorming and selecting the most suitable idea as the starting point.
Once the main idea is set, I create moodboards and research into the visual elements I find interesting and suitable. Inspired by my visual research, I begin the sketching stage of the final products (product appearance, logos, packaging design) and experiment with different options.
I settle down with the best suitable outcome at last within the limited time frame.
